Free tool · Water Leads

Lead Gen ROI Calculator

Plug in your ad budget, system price, and funnel numbers to see what a 30-day water treatment lead campaign should return — leads, booked appointments, installs, ROAS, and profit.

Your Numbers

What you'll put into paid ads over 30 days.
Your average ticket on an installed system.

Funnel Performance

$35
$25$45
25%
10%40%
45%
30%60%
25%
10%40%

Your 30-Day Projection

● Live
Leads
71
from ad spend
Bookings
17
appointments set
Showed
7
sat with a rep
Sales
1
systems installed
Revenue Generated
$6,000
Needs Optimization
ROAS
2.40x
Net Profit
$3,500
Cost Per Sale
$2,500

Hold this pace for a year and it's $72,000 in revenue on $30,000 of ad spend.

The method

How the math
works.

Every number above comes from the same four-step funnel a water treatment campaign actually runs through. Nothing is padded — each stage rounds down to whole leads, appointments, and installs, so the projection stays conservative.

01

Cost per lead

Your ad budget divided by what it costs to generate one lead. On Facebook and Instagram, water treatment dealers typically land between $25 and $45 per lead depending on market size, offer, and creative quality.

Leads = Ad Spend ÷ Cost Per Lead
02

Lead to booking rate

The share of leads that turn into a scheduled water test or in-home appointment. This is the stage most dealers underestimate — speed to lead and consistent follow-up move this number more than anything else.

Bookings = Leads × Booking Rate
03

Show-up rate

How many booked appointments actually sit down with a rep. Confirmation texts, reminder calls, and shorter gaps between booking and appointment are what push a 30% show rate toward 60%.

Showed = Bookings × Show-Up Rate
04

Close rate

The share of in-home appointments that end in a signed agreement. A structured presentation with side-by-side pricing and a savings projection is the difference between a 10% and a 40% close rate.

Sales = Showed × Close Rate

This calculator is a planning tool, not a guarantee. Results vary by market, offer, season, and how quickly your team works its leads. Revenue and profit shown here are gross of equipment, install, and labor cost — net profit is revenue minus ad spend only.

Water Leads

Want these numbers running for you?

Water Leads is the done-for-you ad system behind these projections — campaigns, creative, and lead follow-up built specifically for residential water treatment dealers.

See how Water Leads works → Book a Strategy Call →
  • ✓No pitch deck, no pressure
  • ✓30 minutes, straight answers
  • ✓Month-to-month, always