Privacy Policy

This Privacy Policy explains how Treat Engine (“Treat Engine,” “we,” “us,” or “our”) collects, uses, shares and protects information when you visit our websites, book a call, buy or use our marketing and advertising services (including Water Leads and Water Websites), or use our software products, including the ClearDeals sales platform (together, the “Services”).

By using the Services, you agree to the practices described in this policy. If you do not agree, please do not use the Services.

1. Information We Collect

Information you give us

• Contact and business details — name, company name, email address, phone number, business address, service area and job title, for example when you book a demo, fill out a form or contact us.
• Account information — login credentials and profile details for our software products, and details about the users you add to your account.
• Billing information — payment card and billing details. Payments are processed by Stripe; we do not store full card numbers on our servers.
• Onboarding and campaign materials — logos, photos, pricing, product catalogs, ad copy, website content, brand assets, access to ad accounts and other materials you provide so we can deliver the Services.
• Communications — the content of emails, texts, calls, chats and support requests you send us.

Information we collect automatically

• Usage and device data — IP address, browser type, device type, operating system, pages viewed, referring URL, clicks, scrolls and time on page.
• Marketing attribution data — UTM parameters and ad click identifiers (such as Meta’s fbclid or Google’s gclid) that tell us which ad or link brought you to our site.
• Cookies and similar technologies — see Cookies & Tracking below.

Customer Data processed on your behalf

When you use our software or lead-generation services, you or your prospects may submit information about homeowners and other end customers — such as names, contact details, addresses, water test results, proposals, agreements and signatures (“Customer Data”). We process Customer Data on your behalf and under your instructions as a service provider. You are responsible for having a lawful basis and any required notices or consents to collect it and share it with us. See Customer Data & Leads.

2. How We Use Information

We use information to:

• Provide, operate, maintain and improve the Services, including building campaigns, websites, proposals and accounts;
• Process payments, subscriptions, trials and refunds;
• Deliver leads and appointments to you, and route inquiries to the right dealer;
• Respond to questions, provide support and send service-related notices;
• Send marketing communications about our products, where permitted (you can opt out at any time);
• Measure advertising performance and understand how visitors use our websites;
• Detect, prevent and respond to fraud, abuse, security incidents and technical problems;
• Comply with legal obligations and enforce our Terms of Service.

We do not sell your personal information for money.

3. Text Messaging (SMS)

If you give us your mobile number and opt in, we may send you text messages about your appointment, account, onboarding, leads or offers. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time, or HELP for help. Consent to receive texts is not a condition of purchase.

We do not share, sell or rent mobile phone numbers or SMS opt-in consent with third parties or affiliates for their own marketing purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except service providers that help us deliver messages.

4. How We Share Information

We share information only as described below:

• Service providers — vendors that host, process or support the Services on our behalf, such as cloud hosting, databases, payment processing (Stripe), CRM and messaging platforms, email delivery, scheduling, analytics and customer support tools. They may use information only to provide services to us.
• Advertising platforms — we share limited event data (for example, that a page was viewed or a purchase was made, sometimes with hashed contact details) with platforms such as Meta to measure and improve our ads.
• Dealers you inquire with — if you are a homeowner who submits a form on a campaign or website we run for a water treatment dealer, your information is delivered to that dealer so they can contact you.
• Legal and safety — when we believe disclosure is required by law, subpoena or legal process, or needed to protect the rights, property or safety of Treat Engine, our customers or others.
• Business transfers — in connection with a merger, acquisition, financing, or sale of all or part of our business, subject to this policy.
• With your consent — for any other purpose you agree to.

5. Customer Data & Leads

For Customer Data, our customer (the dealer or business using the Services) is the party that decides how that data is used, and we act as its service provider or processor. We use Customer Data only to provide and support the Services, as instructed by our customer, and as required by law. We do not sell Customer Data or use it to market to your customers.

If you are a homeowner and have questions about how a dealer uses your information, please contact that dealer directly. We will assist our customers in responding to your request where required.

6. Cookies & Tracking

We and our partners use cookies, pixels and similar technologies to keep the site working, remember preferences, understand usage and measure advertising. These include:

• Meta Pixel — measures the effectiveness of our Facebook and Instagram ads and helps us show relevant ads.
• Microsoft Clarity — provides heatmaps and session replays that show how visitors use our pages, so we can improve them. Learn more in the Microsoft Privacy Statement.
• Essential and functional cookies — used for checkout, login and security.

You can block or delete cookies in your browser settings, and you can adjust ad preferences in your Meta ad settings or opt out of interest-based advertising at optout.aboutads.info. Some features may not work if cookies are disabled. Our websites do not currently respond to “Do Not Track” browser signals.

7. Data Retention

We keep personal information for as long as your account is active or as needed to provide the Services, and afterwards as reasonably necessary to comply with legal, tax and accounting obligations, resolve disputes and enforce our agreements. When information is no longer needed, we delete or de-identify it.

8. Security

We use reasonable administrative, technical and physical safeguards designed to protect information, including encryption in transit and access controls. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Please keep your account credentials confidential and tell us promptly if you suspect unauthorized access.

9. Your Choices & Rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you and receive a copy;
• Correct inaccurate information;
• Delete your personal information;
• Opt out of targeted advertising or the “sharing” of personal information for cross-context behavioral advertising;
• Withdraw consent where we rely on it.

To make a request, email Info@TreatLeads.com. We will verify your request and respond within the time required by applicable law. We will not discriminate against you for exercising your rights. You may unsubscribe from marketing emails using the link in any email, and from texts by replying STOP.

California residents: in the last 12 months we have collected the categories of information described in Information We Collect for the purposes in How We Use Information. We do not sell personal information for money, and we do not knowingly sell or share the personal information of consumers under 16.

10. Children’s Privacy

The Services are intended for businesses and adults. We do not knowingly collect personal information from children under 13 (or 16 where applicable). If you believe a child has given us information, contact us and we will delete it.

11. International Users

We are based in the United States, and our Services are intended for users in the United States. If you access the Services from elsewhere, your information will be transferred to, stored and processed in the United States, where data protection laws may differ from those in your country.

12. Third-Party Links & Services

The Services may link to or integrate with third-party websites and services (such as ad platforms, CRMs, financing partners or calendars). We are not responsible for their privacy practices, and we encourage you to review their privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will change the “Last updated” date above and, for material changes, give additional notice where appropriate. Your continued use of the Services after an update means you accept the revised policy.

14. Contact Us

Questions or requests about this Privacy Policy? Reach us at: